Case Study
Meta Ads Success Story: FlyCTG Tours & Travels Achieves 5X ROI
How we delivered zero-compromise solutions for FlyCTG Tours & Travels / Travel & Tourism
Location
Chittagong
Timeline
July 2024 – 30-day campaign period
Services Provided
Meta Ads Campaign (Facebook & Instagram Marketing)
Problem / Goal
FlyCTG Tours & Travels wanted to promote their luxury Tanguar Haor tour package with a 25% discount. The goal was to increase brand awareness, generate leads through Messenger conversations, and drive direct bookings with a strong ROI.
Solution / What We Did
- Started with a $10 test campaign to validate targeting and creative performance.
- Scaled to a $150 lifetime budget campaign over 30 days using Campaign Budget Optimisation (CBO).
- Created 2 Ad Sets targeting audiences in Dhaka, Chittagong, and Rajshahi.
- Designed creatives and copy highlighting the exclusive luxury experience of Tanguar Haor, including houseboat stays, scenic views, and premium hospitality.
- Optimized for Messenger conversations to encourage direct bookings and inquiries.
Tools & Tech Stack
- Meta Ads Manager (Facebook & Instagram Ads)
- Campaign Budget Optimisation (CBO)
- Audience Targeting (Location-based)
- Messenger Conversion Objective
Results / Outcome
- 148,824 impressions with 71,276 reach
- 2,311 total Messenger conversations started across all ads
- Average CPC: $0.53 | CTR: 1.03%
- 5X ROI achieved from conversions and bookings
- Massive response from the target audience with consistent inquiries and direct sales
Client Testimonial
We are amazed by the results. Within just one month, our luxury Tanguar Haor package got huge visibility and bookings. The campaign was well-planned, cost-effective, and delivered exactly what we needed—more customers and higher returns. We look forward to running more campaigns together.
Screenshots
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